Benetton launched United Dreams collection of scents with positive messages in July 2014. The collection consisted of three women's fragrances, quickly followed by the fourth. In July 2015, United Dreams Men fragrances are also introduced: Go Far, Be Strong, and Aim High.
United Dreams Men Aim High is announced as an aromatic scent of male sensuality, stating there are no goals too high. It opens with bitter orange, grapefruit, and lemon. The heart consists of a mixture of mint, nutmeg, geranium and sage, placed at the base of patchouli, vetiver, moss, and amber.
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